davie
Joined: 15 May 2013
Posts: 10
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 Posted: Wed May 15, 2013 7:41 am Post subject: How Are Neuroscience and Advertising Connected? |
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Interestingly marketing was originally closely linked with propaganda and public relations - and early exponents were the likes of Ivy Lee and Edward Bernays. The latter's book called "Propaganda", written in 1928, outlined how managing public perception was key to encouraging the desired behavior in large numbers of people, and thereby maintaining order and control.
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http://www.turningcamdenon.com |
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