w4mr4ya4zm@teleworm.com Forum Index w4mr4ya4zm@teleworm.com
Home of the Funrum monkies
 
 FAQFAQ   SearchSearch   MemberlistMemberlist   UsergroupsUsergroups   RegisterRegister 
 ProfileProfile   Log in to check your private messagesLog in to check your private messages   Log inLog in 




How Are Neuroscience and Advertising Connected?

 
Post new topic   Reply to topic    w4mr4ya4zm@teleworm.com Forum Index -> Welcome to ForumsLand.com - Free forum hosting service
View previous topic :: View next topic  
Author Message
davie



Joined: 15 May 2013
Posts: 10

PostPosted: Wed May 15, 2013 7:41 am    Post subject: How Are Neuroscience and Advertising Connected? Reply with quote

Interestingly marketing was originally closely linked with propaganda and public relations - and early exponents were the likes of Ivy Lee and Edward Bernays. The latter's book called "Propaganda", written in 1928, outlined how managing public perception was key to encouraging the desired behavior in large numbers of people, and thereby maintaining order and control.
_________________
http://www.turningcamdenon.com
Back to top
View user's profile Send private message
Free Forum






PostPosted:      Post subject: ForumsLand.com

Back to top
Display posts from previous:   
Post new topic   Reply to topic    w4mr4ya4zm@teleworm.com Forum Index -> Welcome to ForumsLand.com - Free forum hosting service All times are GMT
Page 1 of 1

 
Jump to:  
You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot vote in polls in this forum


Forum hosted by ForumsLand.com - 100% free forum. Powered by phpBB 2.