davie
Joined: 15 May 2013
Posts: 10
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 Posted: Wed May 15, 2013 7:38 am Post subject: Advertising As A Tool Of Communication |
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Advertising is a form of mass communication with the public. It is usually one sided i.e. from the company to the buyer/potential user of the product. It is a form of communication that typically attempts to persuade the potential customers to purchase or consume more of a particular brand of product/services. As rightly defined by Bovee, "Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media."
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